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A social conversation with

Yesterday I had a quite interesting conversation with Laura Endress of OCLC about their efforts to enhance with social tools. As it is right now, they allow the creation of lists & profiles. They’re hoping to roll out other social enhancements in the near future, including:

  1. more social network infrastructure,
  2. enhancements to the review system,
  3. RSS feeds for lists, and
  4. tagging of lists.

Long term goals include user-generated content. And that’s where things get interesting.

< rant>

For users to add content to will take a big shift for OCLC, who have always seemed to me to set up barriers to end-users making any sort of comment on WorldCat (there’s no “report this record” button anywhere, and my attempts as a reference librarian to report bad records have seen no response in the past).

I mentioned to Laura that a lot of the things that they’re trying to do, LibraryThing is already doing–successfully. Many LibraryThing users are librarians, and there’s nothing an altruistic librarian loves more than enhancing a record for the future benefit of others. The great thing about LibraryThing is that you can talk to other users and find out what it is that they want. LibraryThing’s blog also enhances that transparency by responding quickly to the needs/wants of users (unheard of from most traditional library vendors). If I want to email for help, I’ve got six names and addresses a single click from the homepage. It makes LibraryThing seem like they…well…care. That creates a community of users who care.

I’ve found plenty of errors in WorldCat–and that’s easy enough to do with differing interpretations of all the rules and standards that we library-folk have (and no, I’m not taking part in the RDA debate here).

I believe that if

  1. facilitated community in its end users,
  2. opened up records to those users to edit (even on a “with review” basis),
  3. responded quickly (or at all!) to the needs of its end users (which includes librarians),
  4. was transparent it what it is doing,

that we would see a quickly improved WorldCat. The days of the gatekeepers are over. Let go of the keys.

I understand that large organizations with as wide a reach as OCLC are slow to change (I work in a university for goddess’ sake!). I also understand that with that many employees, that it’s normal (although not right) for the right hand to not know what the left hand is doing. Again. University. Yet when the little guys are outrunning you and are doing so for a $25 unlimited lifetime membership, it’s a bit of a wake-up call. LibraryThing. Zotero. CiteULike. Connotea. All of these tools are in direct competition with what is trying to set up. Is it hopeless? No.

</ rant>

WorldCat is poised in a way that no one else is to offer the greatest research tool of all time. The WorldCat database (even with its bad bib. records) is still the biggest (the last time I looked), and unlike other tools I’ve seen, it deals with the multitude of media that libraries have (from 8-tracks to archival finding aids). The lists are a great start, but imagine collaborative working spaces for different communities (an idea they’re talking about, according to Laura), such as groups or wikis. The opportunities and intellectual property concerns are mind-boggling.

So yes, I eagerly await more changes from I look forward to being able to Friend other librarians and to comment on their profiles. I look forward to adding photos to my profile and creating bib. records. I look forward to sharing my ideas with other like-minded folks. And that’s what I told Laura–more than anything else, you should be listening to your users.

So what do you think? Comment here or email* Laura at: untitled.jpg

*Laura’s name and email are given with permission.

6 Responses to “A social conversation with”

  1. Interesting post! My reference librarians tell me about errors they find in OCLC records–and I when I can correct the database immediately, I do so, and when I can’t, I report it to OCLC all the time. (When I can correct & replace the record, it results in immediate correction of the database & is quickly reflected in OCLC has an error report form–I know it’s hard to find (everything on their website is), but it’s at:
    And, yes, the errors I report do get corrected quickly.

  2. Thanks for the link Heather! I’m glad that you’ve had a positive experience when you request changes, but I’m sure that end users would be unable to use this form. As a Reference librarian, I might be able to (after I dig through the AACR2 rules for an hour or two). It’s too bad that we have to jump through so many hoops (finding the form, figuring it out, etc.) just to fix a problem. I also wonder how many patrons/Reference librarians try to report problems via WorldCat and give up after a few minutes. Hopefully this basic usability stuff will be fixed in the future. Thanks again for your comment!

  3. I just attended a presentation by someone who is very much involved in the WorldCat Local pilot project in Illinois, and from what she tells me, OCLC has been continuously making changes based on USER comment. I don’t know how quickly these changes are made, but apparently they are taking user input very seriously.

  4. Arkham, that’s very encouraging to hear! I’m hearing the same thing each time I speak to OCLC reps. With the growth of Web 2.0, users are expecting organizations/businesses to change according to the users’ needs. Glad to hear it!

  5. Thanks for the opportunity to share some of our thoughts with the community – keep the feedback coming! We are looking forward to working with our users along the way to get to get new and useful tools in place.

  6. Hi there,

    I saw your blog post while I was doing a Blog Search, and I quote you on the buzz page – hope you don’t mind!

    And, uh, if you do mind, I can certainly remove your comments if you don’t want them posted. Thank you for your superlative comments about LibraryThing, though. We try to be all about the people behind the machines. :-) And the books, of course.

    Lindsey, Assistant LT Librarian

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